Our sponsorship of and participation in the “Limburg 2030” education project in 2010 was a very inspiring experience. Initiated by five local mothers concerned for their children’s future, the idea behind the project was to connect schools and local businesses to enable them to learn from each other. Pupils and students between the ages of 14 and 22 interviewed various businesses, focusing on the question: “What are YOU doing for MY future?”
Youngsters vigorously questioned business leaders on their outlook on and efforts to achieve sustainable business, using the Cradle to Cradle concept as their guiding theme. The various open and honest interviews were brought together in a full-color book, published in hardback.